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San Jose Property Management Blog

Advertising & Property Preparation – Best Practices for Landlords in San Jose

Web Admin - Tuesday, July 26, 2016

Your first two responsibilities when you’re a landlord is to prepare your property for the rental market and advertise that property so you attract good tenants. There are a few things that will prepare you for these steps and ensure you are successful in completing them.

Online Advertising

For advertising today, it’s all electronic. There are no more ads in newspapers or flyers. When people want a rental today, they go to the online marketplace. Sites like Craigslist, property management websites, Trulia and Zillow are most popular. Tenants look for properties online, and that’s where you need to be for them to find you.

Advertising Content

Don’t oversell your property. Make sure what you say is the truth. Nothing looks worse than putting the property in the wrong area when you advertise. Remember that pictures sell. They set your ad apart so when you’re doing online ads, make sure you have good pictures of the home’s inside and outside.

Contact Information

When you’re leaving contact information in your advertising, don’t use your cell phone number. You probably won’t want your tenant to have your cell number. Many landlords prefer to have a seldom-used number or a number just for their business responsibilities. Let that be your phone number.

Prequalifying Tenants

Rather than show the property to everyone who is interested, try to prequalify tenants on the phone. Know your rules and apply them to everyone. Make sure you can never be accused of a fair housing violation because you weren’t consistent. We recommend your income standards are that a tenant earns at least three times the amount of rent. That ratio works well. If a person is paying more than a third of their income for rent, they may have a problem paying over the long haul. Make sure your rules are reasonable, apply them to everyone and you won’t have a problem. You also won’t spend time showing the property to those who don’t qualify.

Preparing the Property

Most people drive by the property before they see it, and if the curb appeal isn’t good – they won’t show up for your appointment. Prepare the property for the tenant you really want to have. Tenants who will put up with a dirty or beat up house will also not take care of it in a way you’d want them to.

These quick rules will get you off to a good start. If you have any questions about this information, please contact us at Aborn Properties.

Help Your Renters Become Good San Jose Tenants

Web Admin - Tuesday, August 12, 2014

Many of the property owners we work with don’t really know what to expect from their tenants. Landlords would love for the house to come back the way it was given to a tenant and they would like the rent to be paid on time every month. Beyond that, they don’t really think about what they want from renters.

There is a lot more to the landlord/tenant relationship. Take some time to think about what you expect from a tenant, and when a lease is signed, tell the tenant exactly what you want and need. Be courageous and tell the truth. You have to be willing to tell your tenants what they need to know.

For example, if you have a zero tolerance policy for late rent payments, explain that. In addition to having an open conversation with your tenants, put it in writing. The lease is a good place to state your expectations clearly. You should also address maintenance procedures and limitations. At Aborn Properties, we do not allow tenants to do their own maintenance under any circumstances. We sometimes get tenants who want to know if they can cut down their rent in exchange for maintenance work. Our experience is that the maintenance will rarely get done well and then you’re still not collecting the rental income you wanted. You might as well pay the price you’re going to pay in order to have a qualified contractor who will stand behind the work.

We always suggest you keep your motivations in check when you are determining what you want from your tenants. Have a maximum late fee if you don’t want any rent to come in late, and charge the tenants if a 3 Day Notice is required. This will help the tenant understand from the start the importance of paying on time. You have to know what you want and you can’t say one thing then do another thing. Be consistent and fair. Before you enter into a business relationship with your tenants, you need to have your goals and expectations clearly defined and communicated. It will save you a lot of time and frustration.

If you have any questions about maintaining a good relationship with your tenants, please contact us at Aborn Properties, and we’d be happy to help you.

"We have been utilizing the services of Aborn Properties for 5 years now and have recently asked them to manage a second single family property for us. Their employees are professional, reliable and responsive to our needs. They have great marketing strategies that market our properties in a cost-effective and worry free manner. They have also found us solid tenants and have kept our vacancy rate to a minimum. I confidently and fully recommend Aborn Properties to fulfill all your property management needs."


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Aborn Properties
2660 John Montgomery Dr., Suite 1
San Jose, CA 95148

Office: 408-272-4100
Fax: 408-272-2095
California Bureau of Real Estate #00409494

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